Accor Preferred
Upgrades, breakfast and VIP recognition across Accor hotels and resorts worldwide.
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Berkeley Travel is a member of Virtuoso, the by-invitation network that leads luxury travel: more than 20,000 advisors across 58 countries, with preferred relationships at 2,500 of the world’s best hotels, resorts, cruise lines and tour companies.
You pay the hotel’s best available flexible rate, the same as booking direct, and we charge no booking fee. What changes is the stay: breakfast for two each morning, an amenity valued at US$100 or more, an upgrade where one is available, a later check-out, and a property that knows who you are before you arrive. Where a hotel also sits in one of our direct programmes, we book whichever leaves you better off.
Applied to every eligible booking at Virtuoso preferred hotels and resorts worldwide, on top of the best available flexible rate.
At Virtuoso preferred hotels
per room, per stay
Room upgrade
A room category above the one you book, confirmed on arrival and subject to availability, requested ahead by your Travel Designer.
Daily breakfast
Breakfast for two per room, every morning of your stay.
US$100+ amenity
An amenity valued at US$100 or more, set by the hotel: most often a property, dining or spa credit, sometimes a transfer or experience.
Check-in & check-out
Early check-in and late check-out, subject to availability on the day.
VIP recognition
You arrive flagged as a Virtuoso guest, with your preferences shared and the property told who you are before you land.
Exclusive offers
Virtuoso-only offers where hotels run them, such as an added night or added credit, applied automatically when they improve your stay.
Beyond the room rate
arranged by your Travel Designer
Flexible rates
Booked on the hotel’s standard flexible rate, cancellable on its normal terms, confirmed in writing.
Best programme wins
Where a hotel also sits in a direct programme we hold, we compare and book the stronger one.
Cruise & beyond
Virtuoso Voyages adds benefits on many sailings, and the network extends to touring, villas and air.
One point of contact
Preferences shared with every property, one number to call throughout.
Amenities and participation vary by property and are confirmed by your Travel Designer at the time of booking. The amenity is set by each hotel, is normally applied once per stay and is not exchangeable for cash. Upgrades, early check-in and late check-out are always subject to availability.
Any agency can request an upgrade. What changes the answer is who is asking. Virtuoso member agencies direct a normalised US$35 billion of travel a year, and hotels treat the network’s guests accordingly: requests are read, preferences reach the right desk, and the general manager knows which bookings carry weight.
Our part is judgement. Which suite category is actually worth the step up, which of two Virtuoso hotels in the same town suits you rather than the brochure, when the network’s rate is the right one and when a direct programme we hold beats it.
The Virtuoso principle
Dates, destination and how you like to travel. A short call or a message is enough.
Your Travel Designer confirms availability and books at the hotel’s best available flexible rate, with your Virtuoso amenities and any stronger programme benefits attached.
Your amenities are registered with the property before you travel, and the team remains on call throughout the trip.
A sample, not a directory: Virtuoso’s preferred partners run to 2,500 hotels, resorts, cruise lines, tour companies and destinations, and membership changes through the year. If you have a property in mind, ask your Travel Designer and we will confirm whether it is a Virtuoso hotel and what applies.
"We have booked four international trips with Berkeley Travel in the last six months and they have been amazing."
Claire
"If you're looking for a customised, stress-free and luxury experience then you have found the right people!"
Emma
"I have been using this company for a number of years — great service, very knowledgeable team, available 24/7."
Karina
Virtuoso is the leading global network of agencies specialising in luxury and experiential travel. It is by invitation only: over 1,200 agency locations and more than 20,000 advisors across 58 countries, drawing on preferred relationships with 2,500 of the world’s best hotels, resorts, cruise lines and tour companies. Berkeley Travel is a member, which is what unlocks Virtuoso rates, amenities and access for our clients.
Yes. Berkeley Travel is a Virtuoso member agency, and every booking we place at a Virtuoso preferred hotel carries the network’s amenities automatically. Membership is by invitation, so it cannot be applied for or bought, and it sits alongside the direct programmes we hold with individual hotel groups.
Daily breakfast for two, an amenity valued at US$100 or more set by the hotel, a room upgrade on arrival subject to availability, early check-in and late check-out subject to availability, and VIP recognition, with the property told who you are before you arrive. Benefits apply on top of the hotel’s own best available rate.
No. You pay the hotel’s best available flexible rate, the same as booking direct, and we charge no booking fee. The hotel remunerates the agency, so the amenities are added at no cost to you.
Each hotel sets its own, valued at US$100 or more: most often a property, dining or spa credit, sometimes an airport transfer, a treatment or a local experience instead. It is normally applied once per stay rather than per night. Your Travel Designer tells you exactly what your hotel offers before you book.
No. Upgrades, early check-in and late check-out are subject to availability, usually confirmed on arrival. What the network changes is your position in the queue: Virtuoso guests are flagged to the hotel in advance, and your Travel Designer requests the upgrade ahead of you arriving rather than leaving it to the front desk.
The benefits are similar: breakfast, an amenity, an upgrade when available. Fine Hotels + Resorts requires a Platinum or Centurion card and books through Amex Travel, while Virtuoso requires nothing except booking through a member agency. The hotel lists differ, and Virtuoso’s flexible rates are frequently the lower of the two. Where a hotel sits in both, your Travel Designer books whichever leaves you better off.
Berkeley Travel also holds direct appointments such as Four Seasons Preferred Partner, Rosewood Elite, Marriott STARS and Hilton for Luxury. Where a hotel appears in more than one programme, we compare the benefits line by line and book through the stronger one. You do not need to know which programme applies; that is our job.
Usually, yes. Virtuoso bookings are made in your own name on the hotel’s flexible rate, and most hotel groups treat them as qualifying stays for points and status. A small number do not, and policies differ by brand, so your Travel Designer confirms the position for your hotel before you commit.
Yes. The network’s 2,500 preferred partners include cruise lines, tour operators, villas, air partners and destinations. On many sailings, Virtuoso Voyages adds benefits such as shipboard credit or hosted experiences. The same booking principle applies throughout: the standard rate, with the network’s extras on top.
For hotel bookings you pay the hotel directly, exactly as if you had booked with it yourself. Your card guarantees the reservation and the hotel’s standard flexible cancellation policy applies, which we confirm in writing before anything is committed.
Send us an enquiry using the form below, message the team on WhatsApp, or call +44 (0)20 7099 0777. A Travel Designer will check availability, secure the same rate as booking direct and register your Virtuoso amenities with the property before you travel.
Benefits reviewed August 2026
Tell us where you are thinking of going and a Travel Designer will come back to you the same day with availability, the rate and the amenities that apply.
YOUR DEDICATED TRAVEL PARTNER
24
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7
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365
TAILORED SERVICES
TAILORED SERVICES
Our in-house concierge service will use their extensive contact list
to help you source anything you desire.
TAILORED SERVICES
Our in-house concierge service will use their extensive contact list
to help you source anything you desire.
BESPOKE itinerary
BESPOKE itinerary
We work hand in hand with clients to create your dream
itinerary ensuring every detail is looked after from start to finish.
BESPOKE itinerary
We work hand in hand with clients to create your dream
itinerary ensuring every detail is looked after from start to finish.
BESPOKE AIR
BESPOKE AIR
We have access to every major airline and an extensive knowledge of their pricing schedules helping our clients achieve highly competitive airfares in all cabins.
BESPOKE AIR
We have access to every major airline and an extensive knowledge of their pricing schedules helping our clients achieve highly competitive airfares in all cabins.
PRIVATE SKY
PRIVATE SKY
Working directly hand in hand with our brokers and
aircraft owners we can source the best deals and most convenient slots for Private Jet hire.
PRIVATE SKY
Working directly hand in hand with our brokers and
aircraft owners we can source the best deals and most convenient slots for Private Jet hire.
EXCLUSIVE BENEFITS
EXCLUSIVE BENEFITS
We have arranged with a number of our luxury partners some exclusive additional benefits. These can include complimentary daily breakfast, a hotel credit towards food or spa treatments,an upgrade on arrival where available, and early check in / late check out.
EXCLUSIVE BENEFITS
We have arranged with a number of our luxury partners some exclusive additional benefits. These can include complimentary daily breakfast, a hotel credit towards food or spa treatments,an upgrade on arrival where available, and early check in / late check out.
COST MANAGEMENT
COST MANAGEMENT
We provide access for our clients to the most cost effective and convenient travel means. Our long standing partnerships and in depth industry knowledge ensure that we source the best rates available on the market.
COST MANAGEMENT
We provide access for our clients to the most cost effective and convenient travel means. Our long standing partnerships and in depth industry knowledge ensure that we source the best rates available on the market.
London office suite